Donald Trump’s namesake company remained at the bottom of the list in the annual Axios-Harris survey of the brand reputations for the 100 most prominent companies in America.
The survey, released this week, compiles public opinion for each of the 100 companies named most frequently by participants in the survey; respondents were asked to name which two companies currently held the best and worst reputations among average Americans, for a total of four nominations; the individual responses were then aggregated into a list of the 100 most notable brands in the US.
