Steve Neamtz wants you to buy America, literally. As CEO of Yorkville America Equities, he's assembling a lineup of "America First" ETFs under the Truth Social Funds banner, the fintech arm of Trump Media. The latest move, announced June 22, is the relaunch of the God Bless America ETF, ticker YALL, the first actively managed fund in the suite.
His pitch starts with a complaint about the index almost everyone already owns.
"If you just want to invest in the S&P 500, you're dealing with an index that's top heavy and tech heavy, and what's beneath the surface is a little concerning. You're really not getting those pure plays."
What "America First Investing" Actually Means
Neamtz frames the whole vertical as a bet on reshoring and what he calls American superiority, packaged so investors can target specific themes instead of swallowing a broad index whole.
The suite launched with five thematic Truth Social ETFs spanning energy, defense, real estate, and American icons, and now folds in YALL alongside a soon-to-be-rebranded MAGA fund.
"America First Investing is designed to represent the true onshoring back to America, giving investors a chance to invest in the things they believe in."
YALL itself is a roughly $100 million, 30-to-40-name large-cap blend run by Adam Curran of Curran Financial Partners, screening for companies that earn most of their income inside the US.
Is It Political? He Says No.
The obvious question writes itself, and Neamtz heads it off. The funds screen out companies with what he describes as social agendas or progressive ESG tilts, language fans and critics alike would call anti-woke.
The MAGA fund goes further, using Federal Election Commission data to identify companies that back right-of-center parties, landing it in mid-cap value with heavy weights in industrials, financials, and energy and names like Devon Energy and Steel Dynamics near the top.
Still, he insists the lens is returns, not party.
"A lot of folks like to think of these as having a political tilt. I don't. I believe they're for all Americans. Performance at the end of the day is what everyone wants. That's how things get weighed."
His Read on a Jittery Market
Asking him about the macro picture, the tariffs tangled in court and inflation ticking back up on Middle East oil pressure, and his answer is almost banal, which is the whole point.
"Disciplined, unemotional investing for the long term is the mantra most investors should have. If I'm staying with that discipline, I'm probably thinking about adding to positions and themes as we experience this."
What's Coming Next: Crypto, Managed
The next frontier, he says, is digital assets, just not the way most people play it.
"That doesn't mean just buying Bitcoin. If you want beta, you can go get it. We're coming forth with managed 40-Act products where you can own more than one coin."
Several are in filing, with more behind them. Whether American superiority is a genuine investment edge or a marketing flag, Neamtz is wagering the country itself is still the best seat in the house.
