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Fortune
Fortune
Ben Weiss

Trump Media's $2 billion Bitcoin buy shows business empire is now crypto empire

(Credit: Tasos Katopodis—Getty Images)

President Donald Trump’s media company just bought a stash of the world’s largest cryptocurrency. On Monday morning, Trump Media and Technology announced that it had acquired $2 billion in Bitcoin and Bitcoin-related securities. It also reserved $300 million to buy Bitcoin options. 

The market appeared to approve of the move as stock in Trump’s firm jumped 7.2% on Monday morning from the previous close. It’s up 9% at almost $20 over the past week. About two-thirds of the company’s nearly $3 billion in liquid assets are allocated to Bitcoin.

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