Few would choose the humble showerhead when asked to name a product vital to the world’s sustainable future. Unless you are a hair salon engaged in the business of washing customers’ hair, of course. Then using 70% less water could well matter as you attempt to cut your carbon footprint. It is more efficient as well.
The Water Saver showerhead came from a partnership between Swiss startup, Gjosa, and L’Oréal, the global beauty brand and Fortune 500 Europe listee. At its most basic, Water Saver makes water, well, wetter—fragmenting the water streams to create droplets better suited to rinsing hair: 5,000 salons now use it across Europe.
