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Arooj Rashid, Senior Lecturer in Marketing, Nottingham Trent University

Trump likes to know where his suits come from. His tariffs could now upend the world’s fashion supply chains

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US president Donald Trump has a particular look. Sharp navy suits, overly long ties and crisp white shirts, always structured to command attention. It’s a power uniform rooted in a very traditional idea of masculine elegance. Trump wants it to look expensive, meticulously crafted, consistent, and entirely his own.

Behind the populist slogans and “Buy American” rhetoric, this president has long embraced symbols of global luxury. While he’s worn American tailoring from Brooklyn’s Martin Greenfield – a craftsman who has dressed everyone from Barack Obama to Colin Powell – he has also been a longstanding customer of Brioni, an exclusive Italian brand of tailored clothing.

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