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The Guardian - US
The Guardian - US
World
Michael Sainato in New York

Price of new Trump crypto meme coin soars ahead of inauguration

Donald Trump Donald Trump Jr. Eric Trump Crypto Inauguration SEC Cryptocurrency
Donald Trump speaks at the Bitcoin 2024 conference in Nashville, Tennessee, on 27 July 2024.
Donald Trump speaks at the Bitcoin 2024 conference in Nashville, Tennessee, on 27 July 2024. Photograph: Mark Humphrey/AP

Donald Trump has launched a cryptocurrency “meme coin” ahead of his inauguration for a second term as US president, called $Trump.

He announced the launch on Truth Social and X on Friday night. The asset has since soared in value, more than tripling in price from about $20 per token to more than $70, with at least $24bn in trading volume as of Sunday morning and more than $14bn in market capitalization.

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