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The Guardian - UK
The Guardian - UK
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Miriam González Durántez

Companies that spinelessly follow Trump’s cuts to DEI will pay a heavy price

Donald Trump at the White House in February 2025.
Donald Trump at the White House in February 2025. Photograph: Jim Lo Scalzo/EPA

Organising a women’s networking event in the US has become an act of defiance. Companies with equality-driven agendas risk losing government contracts. Some are receiving McCarthy-like letters asking them to confirm that they have no diversity policies. Activities designed to support women, including healthcare research, are being threatened, and companies are backtracking on former commitments. Women’s networking events, the gathering of diversity data and targeted training are being questioned. And some companies are requesting that charities focused on women and girls consider changes to their programmes in order to navigate the current climate. The one I founded, Inspiring Girls, has already been asked to “include men as role models”.

This anti-diversity wave isn’t just a social backlash to the many excesses of wokeness – it is politically orchestrated and driven. It crystallised in 2021, when the senator Josh Hawley devoted his entire keynote speech at the second National Conservatism Conference to “reclaiming masculinity”, calling for boys (not girls) to be taught competitiveness, strength, honesty and courage – as if those were only male values. Since then, the movement has reached the highest offices of power: the White House is its headquarters and its commander-in-chief is Trump’s deputy chief of staff, Stephen Miller, who promised last year to tackle “anti-white racism” if Trump won a second term.

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