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The Conversation
The Conversation
Steven Buckley, Lecturer in Digital Media Sociology., City St George's, University of London

Trump inviting influencers to White House press briefings is likely to usher in a new era of fake news

Just over a week after Donald Trump was sworn in as 47th president of the United States, his new press secretary, Karoline Leavitt, appeared in the James S. Brady press briefing room to preside over her first media conference. Pulling up a chart that showed Americans’ declining trust in traditional, or what she called “legacy”, media outlets, Leavitt announced that henceforth, “independent journalists, podcasters, social media influencers and content creators” would be welcome at press briefings.

Leavitt said that seats formerly reserved for White House officials would be available to these independent journalists, and invited people to apply online for White House press accreditation. It has since been reported that the White House has received more than 7,400 applications.

In principle, broadening the range of media outlets allowed into White House press briefings is a good idea. There’s no doubt that the media consumption habits of the American public are changing fast. But the way Trump and his communications team handled press briefings in his first term raises some concerns.

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