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Fortune

Ben Weiss, Leo Schwartz

Trump crypto firm plans launch of public company that will hold family token

Eric Trump Donald Trump Jr. Crypto Donald Trump Melania Trump World Liberty Bitcoin World Liberty Financial Strategy

(Credit: Ronda Churchill—Bloomberg/Getty Images)

The Trump family business World Liberty Financial is planning to announce a crypto treasury company, say three investors who have seen parts of the deal. The plan, according to details shopped around to investors and viewed by Fortune, revolves around a publicly traded company that would hold a combination of World Liberty’s proprietary token WLFI and cash.

The proposal also calls for Eric Trump and Donald Trump Jr. to serve on the board, and hopes to raise $1.5 billion to fund the new company.

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