Donald Trump has never been one for subtlety, so it follows that his taxpayer-funded “public service announcement” instructing Americans to love him would literally feature a gospel choir singing the words “Love Me.” Along with many of his closest allies, the president is a fan of pseudo-science, so perhaps he believes the repetition will have a hypnotic effect on viewers, reversing through pop psychology trickery the free-fall that has beset his approval ratings.
This is just one of three separate ads, totaling $1.5 million so far, that feel less like a sincere effort to persuade voters and more like an expensive effort by the White House to soothe the temperamental 80-year-old. Either way, what’s indisputable is that Trump is becoming increasingly frustrated that the chicanery he has used throughout his life no longer seems to be working.
