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The Guardian - US
The Guardian - US
World
Adam Gabbatt

Trump Bibles, Rudy coffee, Tucker nicotine pouches: the rightwing knick-knack racket

Trump sneakers on display before a campaign event with Donald Trump in Mosinee, Wisconsin, in September 2024.
Trump sneakers on display before a campaign event with Donald Trump in Mosinee, Wisconsin, in September 2024. Photograph: Alex Brandon/AP

If you wanted to, you could smell like Donald Trump. Or you could drink coffee developed by Rudy Giuliani. You could also use a nicotine product developed by Tucker Carlson, read your children a Trump-themed book written by Mike Huckabee, take health pills hawked by Dr Oz and wear T-shirts designed by Kash Patel.

These are only a few of the products that Trump and people in his circle are selling to the American public, as Republicans and the right wing have established an unprecedented culture of grifting – hawking everything from Bibles to scraps of fabric to NFTs in a ruse that has become a multimillion-dollar micro industry.

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