Donald Trump has spent his political life treating the press as a prop. Friendly outlets are the audience he performs for, while hostile ones are the villains he performs against. But the president has never had to confront a prop that has stopped cooperating. It’s why he has spent several days raging at nearly every corner of the media, including the one network he has long treated as his own. Increasingly obsessed with controlling the image of his political decline rather than reckoning with reality, Trump has set out on a campaign of intimidation as his usual spectacle starts to finally fizzle out following more than a decade of domination. But browbeating Fox News and continuing to sideline CNN and POLITICO cannot conceal what is there in plain sight: shrinking crowds and falling poll numbers.
Over a whirlwind weekend of rallies across Alabama, Ohio, Oklahoma and Texas, the cracks in the MAGA facade became impossible to ignore. Trump has always treated crowd size at his rallies as a proxy for legitimacy and domination. In his eyes, the image of an overflowing arena functions as proof that the country loves him, that the media lies about him and that his political project remains invincible. This is why the sight of empty seats in high school gymnasiums and muted cable coverage that tell a less flattering story cuts so deeply.
