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Anwar Sheluchin, PhD Candidate, Political Science, McMaster University

$Trump and $Melania crypto tokens illustrate the risks posed by trendy meme coins

An image on a Trump meme coin website. (GetTrumpMemes.com)

Meme coins like the ones recently launched by United States President Donald Trump and his wife, Melania, are a hot trend in the cryptocurrency ecosystem. The rise of these digital tokens reflects the influence of internet culture and community-driven hype on the market, distinguishing them from more traditional cryptocurrencies with well-defined uses or technical foundations.

The value of a meme coin is often driven by social media hype, community engagement and celebrity endorsements. But political meme coins seem to offer a new use: the potential to turn civic engagement into speculative assets.

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