The Trump administration has paired a public relations blitz with its policy actions on immigration, with key officials appearing on television news and social media, in an advertising campaign and at a high-profile press conference announcing a lawsuit.
Some parts of the push go above and beyond the more traditional tone of promotion of government policy. They reflect a typical style of projecting strength and accomplishment, and the primary audience consuming and sharing the content are supporters of Trump’s tough-on-immigration policies.
Secretary of Homeland Security Kristi Noem has appeared in ads that urge migrants illegally in the United States to self-deport, and she told an audience Friday that Trump told her the push would be important because “we’re not going to let the media tell this story, because the media will never tell the truth.”
