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GamesRadar
GamesRadar
Technology
Dustin Bailey

Trucking company hiring drivers through American Truck Simulator says the game is making better truckers

American Truck Simulator

The trucking company posting job ads in American Truck Simulator says the game gives inexperienced drivers a leg-up in training.

Earlier this month, American Truck Simulator developer SCS Software revealed its partnership with the real-life trucking company Schneider National. The partnership has put in-game billboards advertising jobs at Schneider across the digital United States, complete with information on how to apply. In-game advertising is nothing new, but the surprise here is that long-time players of the game were broadly supportive of seeing the ads.

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