Off-road and enduro enthusiasts, as well as those into downhill mountain biking will certainly be familiar with Troy Lee Designs. The California-based company has been responsible for adding style and color to the outfits of both racers and weekend warriors alike, not to mention keeping them safe in the event of a crash or tumble. That said, the company has recently changed hands, and is now under the 2Ride Group.
SBJ Capital sold Troy Lee Designs, a California-based bike and moto safety gear company, to European motorcycle equipment producer 2Ride Group. Eurazeo, the majority owner of 2Ride Group, is France's largest private equity firm. Surprisingly, the terms of the sale were not disclosed. What we do know is that firm founder Troy Lee and CEO Jason Steris, as well as 2Ride Group CEO Christophe Sicaud, will lead the integration of Troy Lee Designs with the 2Ride Group.
