Here at Cycling Weekly, we are big fans of e-bikes and electric cargo bikes, especially. But it’s becoming increasingly difficult to decide which bikes to test, let alone buy. In today’s rapidly growing e-bike market, new brands seem to pop up overnight, often following a familiar formula: a small leadership team based in the U.S. or Europe with manufacturing outsourced to Asia. These brands often embrace a direct-to-consumer model, offering prospective buyers little more than a few online reviews, tech specs and promotional videos before asking them to hit that “buy now” button. We receive countless pitches from e-bike brands hungry for exposure, and it’s becoming increasingly difficult to decide which new brands are worth a look.
Troxus, yet another young e-bike brand, stood out among the bunch thanks to its dealer network. While many new e-bike brands rely on a purely digital shopping experience, Troxus is working with bike shops around the country to allow potential buyers to see, touch, and, most importantly, test-ride their bikes before committing. Additionally, if a store is nearby, customers can buy a bike online and pick it up, often the same day, at their local dealer – services that are becoming increasingly rare in this online-first market and are often reserved for big-name brands.
