
Brooke Shields, Terry Crews, and Katie Couric are set to speak at the Tribeca Festival's Tribeca X advertising and marketing section, which has been expanded into a two-day event running from June 10-11 at Convene One Liberty Plaza in Lower Manhattan.
Terry Crews will share his philosophy that everything is entertainment, while Brooke Shields will discuss the power of authentic storytelling to shift the conversation around diabetes alongside ESPN's Adam Schefter. Katie Couric will be joined by Pfizer CEO Albert Bourla for a conversation on the power of storytelling to inspire action and build trust in communities worldwide.