If there was one word on the lips of every brand representative at this month’s Sea Otter Classic, North America’s largest cycling expo, it was 'tariffs'.
Under U.S. President Donald Trump’s newly announced “Liberation Day” tariffs, all countries now face a 10% baseline tariff on imports. But goods from China and Taiwan—home to the vast majority of global bike manufacturing— are being hit hardest. China now faces a total import tariff of up to 54% and Taiwan’s imports face a similar 52% in total duties.
