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Benzinga Neuro

Travis Kelce’s Rumored Romance With Taylor Swift Boosts Brand Engagement

Travis Kelce Taylor Swift Pfizer Dustin Satloff Campbell Campbell Soup The Kansas City Chiefs The New York Jets EDO NYSE
Travis Kelce #87 of the Kansas City Chiefs takes the field prior to the game against the New York Jets at MetLife Stadium on October 01, 2023 in East Rutherford, New Jersey. DUSTIN SATLOFF/ GETTY IMAGES.

Brands associated with National Football League (NFL) player Travis Kelce, including Pfizer Inc. (NYSE:PFE) and Campbell Soup Company (NYSE:CPB), have seen an uptick in engagement. The surge is reportedly due to rumors of a possible romantic relationship between Kelce and pop star Taylor Swift.

What Happened: A Business Insider report published on Monday notes that interest in Kansas City Chiefs player Kelce escalated following the dating rumors. The peak of this interest was recorded on Sept. 24 when Swift was spotted cheering for the Chiefs at Arrowhead Stadium.

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