Hotel chain Travelodge is writing to 220 local authorities across Britain proposing a joint development partnership aimed at stimulating regeneration and economic growth.
Travelodge said it has identified that it can expand its UK hotel network with a further 300 locations for new hotels.
The company said the expansion programme could represent an investment of around £3 billion for third-party investors and create more than 9,000 jobs across the UK.
Steve Bennett, Travelodge’s chief property and development officer, said: “In the current climate, local authorities are under extreme pressure to invest in their economy and support regeneration projects.
“This is why we are today writing to 220 local authorities to offer our support, as we can make a real difference.
“Our effective, innovative co-partnership development deals are spearheading regional economic growth and providing a solid long-term revenue stream.
“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type, and this trend is set to grow, which is why we are looking to expand our UK hotel network with a further 300 hotels.
“Adding a Travelodge hotel can be a catalyst to attract new businesses, support regeneration, bring vacant buildings back into economic use as well as attracting thousands of new overnight visitors to the area and revitalising High Streets.
“In addition, our research shows that, on average, Travelodge customers will spend at least double their room rate with local businesses during their stay – this can be an annual, multimillion-pound boost into the local economy.”
Chris Read, leader of Rotherham Council in South Yorkshire, said: “The Rotherham Town Centre Masterplan aims to develop Rotherham into a leisure destination which will benefit the local economy and residents.
“To facilitate this vision, having a well-known and trusted hotel brand like Travelodge is a great asset and hugely beneficial as it helps to attract other major brands to invest in Rotherham.”
