Constantly on the move, Mark Douglas says he fields the same question at the beginning of every call: Where are you?
As founder and CEO of MNTN—the world’s first Connected TV (CTV) advertising platform optimized for direct-response marketing goals—Douglas has applied his nearly 20 years of product development experience at companies like Oracle, eHarmony, and Magnite to create a self-serve technology that combines the precision of digital with the impact of television. With streaming service subscription revenues overtaking those of traditional TV in 2024 for the first time and CTV ad spend forecast to grow 15.8% to $33.35 billion this year (and to nearly $47 billion in 2028), surpassing traditional TV ad spending, the company seems primely positioned for the next phase of the streaming revolution.
