New Loyalty Trends Report 2026 by Marriott Bonvoy shows loyalty engagement is increasingly driven by travel priorities, everyday value and market-specific behaviors.
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SINGAPORE, May 21, 2026 /PRNewswire/ -- Loyalty engagement across Asia Pacific excluding China (APEC) is entering a more complex and mature phase. The new Loyalty Trends Report 2026 by Marriott Bonvoy finds that while 89% of travelers across APEC participate in at least one loyalty program, how they engage is no longer uniform. Instead, engagement is shaped by a combination of travel priorities, everyday value expectations, and distinct local market dynamics, signaling a clear shift away from one-size-fits-all loyalty models.
