It’s common for Australians to use social media to find their next hike or swimming spot. And there’s a huge array of travel influencers willing to supply the #inspo for their next trip.
Many of these influencers create their content in a way that respects the environment and their followers. But unfortunately, not all #travelspo is made with such consideration.
My new research reveals how Australian travel and adventure influencers think about risk, responsibility and their role in shaping how their followers behave in natural environments.
