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Jon Lafayette

TransUnion Integrates Neustar Data To Bolster Identity Graph

Transunion TelevisaUnivision

TransUnion logo on phone.

TransUnion said it has improved its identity graph by integrating data from real-time analytics provider Neustar, which it acquired in 2021.

Credit bureau TransUnion said its identity graph incorporates artificial intelligence to cluster identifiers into individuals and households, and then rate the strength of those identities.

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