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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Transport for London to license roundel and seat patterns worldwide in new tie-up with brand gurus IMG

Transport for London (TfL) is set to license the roundel, tube map and even seat design patterns across the globe through a new tie-up with brand gurus IMG.

The partnership will expand upon TfL’s existing licensing plans, which have allowed it to cash in on deals with Arsenal, Kurt Geiger and Uniqlo. That comes as the body looks for a way to improve its finances, having racked up a £1.27 billion deficit in 2021-22.

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