Change and turmoil are the only constants in today's business landscape, urging companies that want to stay ahead of the curve to adopt innovative approaches. Though the need for novelty is evident, 90% of businesses struggle to adapt quickly to market shifts. Many even elevate operations with AI, IoT, and other technologies, driven by the same objectives that their foundation was built on. For traditional businesses, returning to traditional ways is a natural response. But in a climate evolving week by week, enhancing tradition is no longer enough.
"Traditional organizations are usually built on traditional industrial models based on manufacturing. Make something, train your salespeople, and sell the product. What that creates is a measurement system based on gains and efficiency," he says. "Instead, they should focus on effectiveness."
