I’ve been doing this job long enough to have witnessed several team-ups between laptop makers and luxury car brands – in fact, I’ve still got an Acer Ferrari One netbook (remember those?!) collecting dust somewhere.
I can certainly see the appeal for PC makers, as getting to slap a badge from brands such as Ferrari, Porsche, and others can help associate your device in the minds of consumers with speed, even if, like the Acer Ferrari One, the hardware can only achieve the kinds of speed you’d expect from a particularly lazy tortoise after a large meal. For the car brands, I guess it helps get their name out there and into the hands of people who would usually never be able to afford one of their vehicles.
