Trans+ employees are not alone in bearing the burden of bigotry—it costs employers, too

(Credit: Courtesy of Marty Davies)

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A lie can travel halfway around the world before the truth has a chance to put its pants on. “Go woke, go broke” is one such lie. It’s used as a stick by right-wing groups to beat brands into abandoning inclusivity pledges, policies, and partnerships. It forces them to cancel campaigns with diverse talent for fear of the onslaught of outrage. The implication is that inclusive values and practices will lead to financial ruin.