Until recently, it felt like the days when we all watched the same thing at the same time were long gone. Our viewing habits had been so fragmented by streaming that the concept of gathering around the water cooler to discuss what we'd seen felt like a relic of the 20th century.
Then suddenly, out of nowhere, The Traitors erupted onto our screens. A psychological reality game show where contestants battle it out at a Scottish castle, with 'Traitors' secretly murdering 'Faithfuls' each night. It quickly became appointment viewing, and a genuine cultural juggernaut.
