The relationship started with a sponsorship, the type of big financial commitment every NASCAR driver needs to keep running in the Cup series, the top level of the country’s biggest form of racing.
Yet, underlying the standard business deal involving St. Louis businessman David Steward and Bubba Wallace in 2018 was a dynamic that would create a force for change.
Steward founded and owns World Wide Technology, the largest Black-owned company in the country. Wallace is the lone Black driver in the Cup series.
