Manufacturers and wholesalers are turning to online marketplaces to sell directly to consumers, many for the first time. A 2025 Dynamicweb report found that 79% of companies that primarily sell to other businesses now sell direct to consumers, up from 66% a year earlier. The shift is being driven by wholesalers looking to find new sales outlets as consolidation in the sector led to fewer customers and large retailers cut into profits for smaller suppliers.
Temu's local seller program, which now operates in more than 30 markets, gives manufacturers and wholesalers a way to reach consumers. Local businesses in countries from the U.S., U.K., Germany and Japan can list products and sell to consumers in their home countries through the platform. Temu is one of the most downloaded apps and most visited shopping websites in the world, attracting shoppers across 700+ categories including bedding, household essentials, and specialty food. Temu also won a Gold Stevie® Award for its Local Seller Program earlier this year.
