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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Trader Joe’s battles its own employees in logo dispute

Trader Joe's bag on a bench.

US grocery store Trader Joe's has revived a legal battle against its own employee union over similar merchandise designs. While the case was dismissed in early 2024, a new ruling has granted the store's appeal for a retrial to settle the trademarked logo design battle.

Last year's dismissal saw the store accused by Judge Hernán Vera of attempting to "weaponize the legal system", with the company ordered to pay $112,622.12 in legal fees. While copyright disputes are always complicated, going after its own union marks an uncomfortable confrontation for Trader Joe's and its workers.

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