According to New Zealand’s Trademarks Register, the name Red Bull has been registered for everything from “varnishes” to “sausage machines”. And, of course, energy drinks.
All have been registered by the maker of the eponymous energy drink, but this doesn’t necessarily mean Red Bull will be branching out into new products.
One of the purposes of trademark law is to protect names, words and logos so that when consumers see a product they know where it has come from.
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