Washington: US trade representative Jamieson Greer's just-concluded visit to New Delhi could mark the final stretch of a new US-India trade framework. American whiskey needs to be part of that trade deal.
India is already the world's largest whiskey market by volume, with a rapidly expanding consumer class, a sophisticated hospitality culture, and growing demand for premium, authentic products with identity and meaning. If the US and India reach a trade framework that gives American whiskey commercially meaningful access, India could become one of the most important export markets for American whiskey anywhere in the world.
