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The Guardian - UK
The Guardian - UK
Business
Jasper Jolly

Trade in fake reviews still ‘thriving’ on Facebook, says Which?

Online customer reviews for a product are displayed on a computer
Six of the newly identified groups offered free products in exchange for Amazon reviews. Photograph: Jenny Kane/AP

Facebook groups offering fake reviews on the likes of Amazon, Google and Trustpilot are still persistent despite regulators’ demands that tech platforms do more to tackle the issue, according to an investigation by a consumer group.

Groups on the social network with thousands of members offer free products in exchange for reviews, said the consumer group Which?, despite past interventions by UK regulators.

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