Tractor Supply last week abruptly announced it was cutting all diversity-focused positions and withdrawing its carbon-emissions and diversity and inclusion goals in an about-face meant to mollify right-wing activists, led by commentator Robby Starbuck.
Last month, Starbuck slammed Tractor Supply’s LGBTQ-inclusive stance and DEI hiring initiatives on X. He called on customers to boycott the large retailer of farming supplies and pressure its corporate leadership over the efforts. In an unsigned press release on Thursday, Tractor Supply said: “We have heard from customers that we have disappointed them.” Starbuck called Tractor Supply’s reversal a “massive victory” and “the single biggest boycott win of our lifetime.”
