Gen Z-focussed investment platform Trackk has diversified into equity investing and futures and options (F&O) trading, moving from stock discovery into broking as the new-age platform chases younger users in an increasingly competitive online market.
The diversification marks Trackk’s shift from operating as a sub-broker on Angel One’s backend to building its own broking layer, cofounder and chief executive Vedant Gupte told ET. For the first three years, Trackk was with Angel One and had created around 30,000 demat accounts through that arrangement, he said. It has now built its own risk and order management system, back office, and trading infrastructure.
