Fresh durians, tapioca, condoms, canned pineapples and canned tuna were the products that Thailand held a leadership position in terms of global market share last year.
But given that competitors are starting to vie for Thailand's market share, it has been recommended that the country adjust its product strategies and expand into new markets with additional potential to maintain the country's product champions, according to the latest study by the Trade Policy and Strategy Office (TPSO) under the Commerce Ministry.
