Nostalgia is something a lot of brands are leveraging these days, especially when it comes to the automotive and motorcycle world. If there’s one thing recent years have proven, it’s that retro will always be in vogue. Indeed, we need not look far, as bikes that we’re familiar with are a testament to this. For example, retro-inspired bikes like those from Triumph and Royal Enfield enjoy continuous sales growth.
That being said, even new players are tapping on nostalgia when it comes to selling their products. Turkey-based e-mobility company Tozz is all about urban mobility. It has a selection of retro-themed e-scooters such as the Pipegun Original and Pipegun Sixteen. It recently entered the e-motorcycle world with the debut of its Joyce’90, a retro-inspired electric two-wheeler that pays homage to one of the greatest decades ever – the 90s. Okay, fine, I’m a bit biased as I’m a nineties kid, but yeah, you get what I mean.
