While Toyota was known for providing entry-level enthusiast machines for a long, long time, for a while, the brand sort of lost its way. Don't get me wrong, there were some options out there, but they were few and far between, and the enthusiast world suffered as a result.
Lately, that's changed, and Toyota's put more emphasis on fun things, including the new GR Corolla, the Toyobarus, a forthcoming Celica, the Tacoma and Land Cruisers, and the Scion UTV concept, as well as teasing a possible Hilux Champ that could, theoretically, come to the U.S. as a UTV, too. Everything is pointing toward a resurgent enthusiast Toyota HQ, one that prioritizes fun and accessibility over everything else.
