Toyota has too many models—and it’s not just me who’s saying it. Newly appointed CEO Kenta Kon recently came out and said that the Japanese automaker’s lineup is too crowded. Looking at the number of vehicle offerings, both locally and abroad, it’s easy to see how one might come to that conclusion.
In the US alone, Toyota has 21 unique nameplates. That doesn’t even include a handful of plug-in-hybrid, off-road, or performance variants. In Europe, depending on the country or region, that number is anywhere from 15 to 20 unique nameplates. Factor in Japan, Australia, and a handful of other continents, and there are nearly 80 unique Toyota models worldwide.
