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Irish Mirror

Entertainment

Sandra Mallon

Toy Show the Musical wasn't a 'commercial success', admits RTE boss - but it still hasn't been scrapped

RTE Rory Coveney Oireachtas Brendan Griffin RTÉ

RTE’s Director of Strategy has admitted Toy Show The Musical “clearly wasn’t a commercial success” as the station reveals it haemorrhaged over €2.2m in taxpayers' money.

Toy Show the Musical ran at Dublin's Convention Centre last December and sold just 11,044 tickets, which cost €46.50.

But it was revealed just 20,000 people went to see the show. Only 11,044 of them were paying customers, with 5,500 tickets supplied to guests on a complimentary basis and a further 3,500 awarded as prizes.

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