Former The Only Way Is Essex star Gemma Collins has reportedly closed her clothing brand after she signed a seven-figure deal with New Look.
The reality TV star, 41, ran her boutique during her stint on the popular ITV2 show before it went bust in 2018 but has now closed the own brand for good following her huge deal with the fashion retailer. She founded Gemma Collins Collection in 2013 and also set up Gemma Collins Ltd to handle her TV appearances such as, Splash!, I'm a Celebrity... Get Me Out of Here!, Celebrity Big Brother and Dancing on Ice.
Gemma agreed to the long-term deal with New Look in April, where she had an extravagant launch party to celebrate the contract.
