When the curtain closed on home-grown label TOVE’s first London Fashion Week show in February, the rapturous applause and beaming smiles that filled Senate House were testament to a chic and compelling catwalk debut from a brand that’s already much loved by the fashion set — most of whom were packed onto the benches front row.
Deliciously fluid silk jersey maxi dresses in burgundy and ochre, floor-skimming belted wool coats and utilitarian separates in buttery soft leather spoke to the effortless cool that’s garnered TOVE a loyal following among women on the hunt for the understatedly expensive aesthetic of The Row, Gabriela Hearst and Toteme, but at prices that don’t cost a week’s holiday. Everything was styled with chunky jewellery and black sabah-style slippers: a polished, practical wardrobe for switched-on working women. Katie Holmes and Minnie Driver are already fans.
