Tourists have been left dismayed by the “insane price” of Black cab tours of London’s Christmas lights, after some firms quoted up to £400 for the experience.
Black cab tour companies have jumped on the lucrative Christmas season by offering taxi tours of the capital’s festive lights.
One company, Black Taxi Tour, offers a London Christmas Lights Tour across Westminster, Fitzrovia, Soho, Knightsbridge and Covent Garden.
A four-hour tour for between one and six people next weekend costs £396 with the company.
Another, Black Cab Heritage Tours, has a similar tour on the same date for two-and-a-half-hours, costing £280.
Both companies have positive TripAdvisor reviews, with many highlighting how the guides help bring London's festive displays to life for tourists.
But with prices stretching up to £400 for a single family outing, tourists have taken to social media to express their concern.
An Australian woman, visiting the city with her family, said: “Has anyone ever done the black cab Christmas lights tour in London? It’s nearly $800 (£400) so I was just wondering if anyone has done it and might convince me it’s totally worth that insane price?!”
The Facebook post received a fierce response from Londoners, with many offering cheaper alternatives.
One reply said: “That is madness. Get the map and walk it. Stop for hot chocolate and take pictures.”
Another said: “'That is an insane price! I’m sure I’ve seen it cheaper. I’ve also seen the bus Christmas light tours that look really fun.”
By comparison, a 90-minute bus tour using Golden Tours on a GrayLine bus comes in at around £90 for a family of four.
