The metaverse can be defined as a set of virtual shared spaces that are indexed in the real world and accessible via 3D interaction. It is a term that has been rapidly gaining ground in the media landscape ever since Facebook founder Mark Zuckerberg announced the creation of the Meta Group.
While some people remain cautious or resistant to the idea, others see this technological evolution as an opportunity to develop new offers. Given tourism is a sector that moves forward largely in line with information and communication technologies, it is entirely relevant to look at how it could integrate this virtual universe.
