On a hot day this past June, the designer Simon Porte Jacquemus held his A/W 2024 runway show at Casa Malaparte, the modernist Adalberto Libera-designed home on the Italian island of Capri. Its terracotta-hued rooftop – immortalised in Jean-Luc Godard’s 1963 movie Contempt – served as the show’s runway, the collection itself a vision of the sensual Meditteranean glamour that has infused the Parisian label since its founding 15 years ago. It is an aesthetic deeply rooted in the Jacquemus psyche: the designer was born and raised in Provence, the idyllic, sun-soaked locale serving as the designer’s lodestar (perhaps his most memorable runway show was held in an undulating Provençal lavender field).
Now, Jacquemus brings the warm glow of a Mediterranean summer to his latest opening: a serene new flagship store on London’s New Bond Street with interiors designed in collaboration with OMA (opening today, 15 November 2024). Deemed ‘The London Boutique’, and following a recent opening in New York, the four-floor, 332 sq m store takes over a former art gallery on the luxury shopping street.
