Frank Rothwell has sailed around the world, climbed Mount Kilimanjaro, and last year became the oldest person to row solo across the Atlantic, raising over £1million in the process for charity. He's founded and run a successful local business, featured on Bear Grylls' 'The Island' reality show, joined Winston Churchill as one of a handful of people to be named Freeman of the Borough of Oldham, and is planning two further solo trips across the Atlantic in the next year.
Now, though, he's signed up for his toughest challenge of his career so far: he's stepped in to save Oldham Athletic.
On Thursday, when Rothwell was announced as the new Latics owner and chairman, he was mobbed by fans and gave an unforgettable press conference in which he interrupted himself on multiple occasions, even breaking into song.