Tottenham have announced a new partnership with the Korea Tourism Organisation as they look to work with the country ahead of their summer tour.
Spurs are set to play two matches in July in the Republic of Korea in the Coupang Play Series. The first match is against Team K League – a selection of the best players from Korea's professional league – at the Seoul World Cup Stadium on July 13. The second match is set to take place the following weekend and is expected to be against a soon to be announced European side.
The tour - Spurs' first in three years due to the pandemic - will see Son Heung-min return with the club to his homeland where the north London outfit are currently the most watched and best-supported overseas football team in South Korea, with Son and Tottenham Hotspur women's star So-hyun Cho, the country's men’s and women’s national team captains respectively.
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Now the club has announced the partnership with The Korea Tourism Organisation, which is the national tourism organisation of the Republic of Korea and is dedicated to promoting travel to Korea, which is now open to fully vaccinated visitors.
Through the new partnership, Korea Tourism Organisation messaging will run on digital advertising boards during the remaining home games at the Tottenham Hotspur Stadium and both parties will collaborate on content and promotion of Korean tourism for the club's visit this summer.
Tottenham currently have four official supporters' clubs in South Korea - Boryeong Spurs, Daegu Spurs, Gangwon-Do Spurs and South Korea Spurs – and, last year launched a new Korean Twitter account to sit alongside a dedicated Korean language website as they make the most of their popularity in the country.
Spurs' chief commercial officer Todd Kline said: "We are hugely excited to be heading to Korea this summer for our first international tour in three years. We are well aware of the passionate following we have there and are delighted to be working with the Korean Tourism Organisation to drive further interest in our visit, while building even greater affinity between the homeland of Heung-Min Son and our global fanbase."
Sang Min Lee, the director of the Korea Tourism Organisation's London Office, said: "At the centre of our 2021 tourism campaign ‘This is My Korea’ was a successful partnership with Heung-Min Son, Honorary Ambassador for Korea Tourism, whose participation generated a burst of excitement in anticipation of travel becoming a reality again.
"Now that Korea has reopened to international visitors, we hope that this partnership with Tottenham Hotspur and their long-awaited tour to Korea will create valuable opportunities for fans of the team to explore Sonny’s unique and beautiful home country for themselves – and discover their Korea."
